Is Beam Block Still in Business? (2026 Update)
Still after Beam Block?We have not confirmed a current listing, so this searches Amazon for you.
Look for Beam Block on AmazonFull story →Thierry Giunta pitched a yoga aid with colour-coded pads guiding hand and foot placement on a standard mat, back in series 13.
The business did not last much past its fifth year and is no longer trading.
Handing Over Half the Company
Giunta wanted £50,000 for half of his business, a striking trade that gave up majority ownership for the investment.
Peter Jones and Touker Suleyman each contributed £25,000 to take joint control of that half. The pairing brought Suleyman's manufacturing muscle together with Jones's broader consumer investing background.
Outmatched by a Crowded Market
Even with strong backing, the business never built lasting traction in a fitness accessories market where competitors can copy a good idea within weeks, and standing out against established mat and block brands takes constant marketing spend.
Roughly four years after the pitch, Giunta dissolved the company, one of the rare disappointments on Peter Jones's long investing record, a genuinely thoughtful design that just could not hold a lasting slice of a crowded shelf.
Two Dragons Is Not a Safety Net
Getting two seasoned investors on board, and handing over half the company to do it, guarantees nothing about what happens next. A search engine will turn up a dozen alternative yoga blocks in seconds, most of them cheaper, which makes it genuinely hard for any single brand to hold onto customers.
A confident pitch in the Den is a fifteen-minute judgement call on a founder and a set of numbers, not a verdict on where a market will be in five years. This one is a reminder that the product that wows a room does not always end up the one still selling.