Is Bedlam Puzzles Still in Business? (2026 Update)
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Look for Bedlam Puzzles on AmazonFull story →Danny Bamping pitched the Bedlam Cube, a 3D dissection puzzle, wanting £100,000 in return for a 30 percent slice of the company, and drew a matching offer from Rachel Elnaugh and Theo Paphitis.
The outcome here is split: the original company shut down in 2013, though the puzzle itself is still sold by other manufacturers.
Turning Down A Matching Offer
Elnaugh and Paphitis matched Bamping's own figures almost exactly, but he chose a bank loan instead and walked away without a completed deal, one of the clearer examples of a founder building a substantial business without ever taking the panel's money.
The broadcast itself moved product immediately, with Bamping reportedly selling around 4,500 cubes on the night the episode aired.
A National Toy Brand, Then A Wind-Down
Sales grew substantially in the years that followed, with turnover said to reach around £1 million and the cube stocked at Hamleys, WHSmith and several other major high-street names. That stretch of growth lasted a while before the company came off the register for good in 2013.
Because the cube itself was designed decades earlier by Bruce Bedlam, independent of anything Bamping owned, other manufacturers, Professor Puzzle chief among them, have kept making versions of it long after Bamping's own business closed.
Buying One Today
The specific company from the pitch did not survive, but the underlying puzzle outgrew any single seller of it, an unusual outcome for a Den product.
The company that pitched is gone, but the Bedlam Cube itself is still for sale, just not from Bamping's original business.