Is Bellybambino Still in Business? (2026 Update)
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Look for Bellybambino on AmazonFull story →Helen and Mark Chapman pitched handwoven storage baskets for children's bedrooms, shaped as animals and characters rather than plain functional bins.
They asked for £60,000 against 40%, and our records show a deal struck on air with Touker Suleyman.
Two separate questions worth keeping apart
Whether a product is still on sale and whether the on-air investment actually completed are different questions, and coverage of this pitch suggests they went different ways: the discussed investment reportedly never went ahead once filming ended.
Instead, published reporting describes the founders selling the business outright in autumn 2023, a different kind of ending from either a finished Den deal or a company simply shutting down.
The picture under new ownership
Coverage says the brand has kept trading under new owners, holding the range and pricing broadly in line with what the founders originally built.
A sale to new owners who keep the range and the pricing intact is a different ending from either a completed Den deal or a closure, and it is the one this brand actually had.