Is Billy+Margot Still in Business? (2026 Update)
Marie Sawle pitched Billy+Margot in season 10, bringing ice cream made specifically for dogs into the Den, a novelty product built around a real gap in the pet treat market.
Yes, still trading, and the business has clearly grown well past a single novelty product. When we checked, Billy+Margot's own site was a full pet food shop, not just an ice cream stand.
What they pitched in the Den
Billy+Margot asked for £60,000 in return for 40% of the business, valuing it at about £150,000, one of the smaller valuations in this batch. Deborah Meaden backed the deal on those terms.
Dog ice cream was the hook that got Billy+Margot on screen, but the underlying idea, that dog owners will pay a premium for treats that look and feel like something a person would eat, clearly had legs beyond the original product.
Are they still trading?
When we checked in July 2026, billyandmargot.com was a live shop with a full product catalogue including Oven Baked Biscuits and grain free dry dog food, complete with a working cart, checkout, and weight based minimum order rules typical of a real pet food operation.
That range is a long way from a single ice cream SKU, which tells you the company used its Dragons' Den moment to build out a proper pet food brand rather than staying a one trick novelty act.
Can you still buy it?
Yes, directly through billyandmargot.com, where dry food and baked treats were both listed and orderable at the time we checked, subject to the site's weight based minimum order thresholds.
If you specifically want the original ice cream product rather than the wider range, it is worth checking the current site menu directly, since brands that expand their catalogue this far sometimes retire the original launch product even while the company itself thrives.