Is BKD Still in Business? (2026 Update)
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Look for BKD on AmazonFull story →Adelle Smith pitched a children's brand pairing a baking kit with a craft activity, aimed at turning baking with kids into more of an event than a chore.
The available signals point toward a business still operating.
The Terms
Smith asked for £80,000 for 35 percent of the business, and Peter Jones backed the full amount at those terms.
Reporting from 2017 put annual revenue near £151,000, with retail listings at John Lewis, Harrods and Fortnum and Mason, a genuinely high bar for a kids' activity brand to clear.
A Premium Shelf For A Kid's Product
Landing space in stores like that meant the packaging had to read as a proper gift item next to established toy and confectionery names, while the contents still had to be genuinely safe for a child to use at home.
Clearing that bar well enough to sit inside three separate upmarket retailers at once says something real about how the product itself was designed and tested.
Present Day
The brand keeps active social channels and an online shop under the BKD London name, including a themed monthly subscription box.
On balance the signs point to an ongoing business, run at the same premium end of the market that first got it into John Lewis and Harrods.