Is Boot Buddy Still in Business? (2026 Update)
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Look for Boot Buddy on AmazonFull story →Then eleven-year-old founder Amarinder Dhillon, tired of getting scolded for tracking mud through the house, invented a portable low-water footwear cleaner and pitched it, with family members Rashpal and Gurminder, in series 14, episode 1.
It is still selling, now under a bigger brand name.
Three Dragons for one young inventor
The family wanted £60,000 for 30% of the business, and Peter Jones, Deborah Meaden and Touker Suleyman split it three ways, each writing a £20,000 cheque for a 10% stake to cover the full ask between them. Getting three separate adults to independently want a piece of a child's invention is not something the show sees often, and it speaks to just how well the idea landed on its own merits.
With three very different Dragons now involved, the young founder suddenly had retail contacts, consumer instincts and manufacturing know-how all available at once, exactly what a single prototype needs to become something a factory can actually produce at volume.
From muddy football boots to a general outdoor tool
A full clean takes well under sixty seconds and uses under a third of a litre of water, and what started as a football boot fix has since spread well beyond footwear entirely, now marketed for golf shoes and running trainers, hiking boots and everyday wellies, even pram wheels and wheelchair tyres.
That broadening from one schoolboy's mud problem into general-purpose outdoor gear cleaning has clearly opened up a much larger market than the original pitch implied.
The brand today
The company now trades as BuddyBrands, selling a Boot Buddy 3.0 alongside earlier models. Big-name UK sporting goods chains carry it, and it reaches customers abroad too, with an Amazon presence in the US.
Moving through several hardware generations, plus racking up more than ten thousand five-star reviews along the way, points to a business still actively refining its product rather than resting on the novelty of its original television moment.