Is Botanycl Still in Business? (2026 Update)
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Look for Botanycl on AmazonFull story →Caroline Sims built a plant-based supplement meant to work on skin from within rather than as another cream layered on top, drawing on her own years of adult acne, and pitched it in series 20, episode 12.
The brand is still trading, and by most signals it has grown substantially since.
Two Dragons who saw commercial potential, not just a niche
Sims wanted £60,000 for a quarter of the business, and Peter Jones and Steven Bartlett funded it together. One brought retail know-how, the other a genuine feel for the wellness space, a pairing well suited to a category where getting product onto shelves matters as much as the formula itself.
Landing two backers rather than one on a wellness pitch is a decent sign the room saw broader appeal than a small, niche audience.
A founder story that keeps customers coming back
Sims has spoken openly in interviews about the years of anxiety that came with her own adult acne, framing the product as her answer to a beauty industry that kept reaching for another cream or serum instead of ever tackling the problem from within the body itself.
Buyers who connect with a founder's own story, rather than jumping on whatever ingredient is trending that month, are far more likely to keep reordering, and repeat orders are exactly what a supplement business depends on to survive.
The retail proof
What started as a single SkinClear Elixir has grown to include vitamin C and vitamin D3 formulas too, with reported revenue climbing close to 400%, and the range now sits on shelves at both Superdrug and Holland & Barrett.
Getting into retailers of that size takes real vetting on quality and supply chain, not just a good television moment, so that kind of placement years after broadcast is a meaningful sign of staying power rather than a short-lived bump.