Is Brighter Bikes Still in Business? (2026 Update)
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Look for Brighter Bikes on AmazonFull story →Brighter Bikes pitched wireless indicator and brake lights for cyclists in series 16, with founder Steven Ransom after ninety thousand pounds for a quarter of the business, and both Deborah Meaden and Peter Jones ended up backing the deal.
Company records describe the business as active with its own direct-to-consumer site.
Built By Someone Who Already Knew The Category
The unit clips onto a helmet, bag or seatpost and is operated through buttons fitted to the handlebars, built to give cyclists a clearer, more predictable signal on the road rather than relying on drivers to guess their next move.
Ransom already had a track record in the space, running an established company, Traffic Angel, that supplies lorries with sensor and camera safety systems, giving him relationships in manufacturing and road safety that a first-time hardware founder typically would not have walked in with.
The Business Behind The Product Today
UK company records referenced in older coverage list Brighterbikes Limited as active, and describe the brand keeping its own site, brighterbikes.co.uk, live and selling the wireless indicator and brake light unit direct to riders.
A founder who already ran a road safety supplier for lorries walked in with manufacturing and certification relationships most first-time hardware founders spend years building.