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Is Brizi Still in Business? (2026 Update)

Brizi product

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Brizi pitched a clip-on filter for prams designed to cut how much traffic pollution a baby breathes in at street level, a hardware safety idea that pulled interest from the whole panel.

The Room Wanted In

Every Dragon in the room reportedly showed interest before Touker Suleyman stepped in and closed the deal at the £125,000 asked for a quarter of the company.

Some tellings have Suleyman adding further money beyond that on-air figure for a bigger stake later.

The Science Behind It Held Up

Academic air quality testing reportedly backed the core claim, showing a meaningful cut in particulate exposure inside a pram near traffic, a rare case of a Dragons' Den safety product getting independent validation.

Good test data does not automatically mean a hardware company survives manufacturing, certification and distribution at scale.

After The Pitch

The coverage that exists describes ongoing development work rather than a finished, shipping product.

For current availability, the company's own channels are the place to check.

Note: Based on the public record; company situations can change, so treat this as a snapshot.

Published by Dragons Den Hub, March 2026.