Is Churchill Gowns Still in Business? (2026 Update)
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Look for Churchill Gowns on AmazonFull story →Churchill Gowns pitched cheaper, more sustainable graduation gown rentals in series 17, with Cambridge founders Oliver Adkins and Ruth Nicholls after sixty thousand pounds for twenty-two percent of the business, a deal Deborah Meaden agreed to.
Older accounts describe the brand still selling gowns directly to students.
Proof Before The Pitch
University robe suppliers reportedly charge students a sizeable fee just to hire a gown for a single graduation afternoon, propped up by almost no real competition, and the founders built their entire pitch around that specific grievance.
Before ever stepping into the studio, Adkins and Nicholls had already sold gowns to their own Cambridge classmates, proof that graduating students would switch suppliers the moment they realised what they had been paying, exactly the kind of real-world evidence a panel of investors tends to respect.
Selling Directly
Notes on file describe the company still selling academic dress direct to students today, positioned as the cheaper, greener option next to suppliers that have long held something close to a lock on university robing.
A seasonal product like this was never destined for Amazon, and the brand's own site has always been its main channel.