Is Coin Metrics Still in Business? (2026 Update)
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Look for Coin Metrics on AmazonFull story →Richard Adams and Ian Daintith brought Coin Metrics into the Den, a wireless system called Site Guardian that tracked coin drops and flagged faults inside fruit machines, wanting £200,000 for a quarter of the company, and Deborah Meaden and Theo Paphitis offered to invest.
The firm did not stay independent. A rival snapped it up within twelve months of the broadcast.
Walking In With Customers Already
Adams and Daintith had already placed the monitoring system in roughly 100 venues, covering upward of 4,000 machines, before they ever reached the studio, a level of real-world proof few pitches on this list can claim. That existing revenue base is likely why the number offered was so large.
Meaden and Paphitis matched the £200,000 ask for the quarter stake, among the biggest sums committed on the show up to that point, yet the founders walked away once rival buyers came forward with sweeter terms.
Bought, Not Backed
Brulines, a familiar name in pub-trade equipment, purchased Coin Metrics outright in spring 2007, paying £685,000, the bulk of it cash, for a company the panel had only been willing to value at a fraction of that price for a quarter share.
Their monitoring technology carried on inside Brulines' own systems after the takeover, so the invention survived, even though the entity that pitched on television was folded into a larger operator inside a year.
Reading The Outcome Correctly
Anywhere this pitch gets listed as still trading, that claim really describes the technology continuing under someone else's ownership rather than the founders still running their own company.
Walking away from a studio offer is not inherently reckless, and here it clearly paid off. Two founders with a proven product and competing bidders were right to hold out for more.