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Is Dinoski Still in Business? (2026 Update)

Dinoski product

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Dinoski pitched animal-themed one-piece snowsuits for children in series 17, with the founders after fifty thousand pounds for a modest 12.5 percent of the business, a deal Peter Jones agreed to.

Older accounts describe the brand trading under a new name.

Standing Out On A Ski Slope Of Plain Black Jackets

The pitch was built around distinctive, recycled-bottle outerwear for the family ski holiday and outdoor market, designed to look genuinely different from the sea of plain black jackets that usually fills a ski resort's slopes.

Asking for fifty thousand pounds while giving up only 12.5 percent is one of the more confident structures in this batch, suggesting a founder team that already had strong conviction in their own margins.

A Rebrand, Not A Retreat

Notes on file describe the range continuing to sell under the name Roarsome, through the brand's own site plus a scattering of outside sellers, including a well-known auction marketplace and a couple of specialist snow-sports shops, without a dedicated Amazon storefront of its own.

A change of name on its own does not mean a business has folded, and the same recycled-bottle snowsuits carried straight across to the new brand.

Note: Based on the public record; company situations can change, so treat this as a snapshot.

Published by Dragons Den Hub, April 2026.