Is Dock & Bay Still in Business? (2026 Update)
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Look for Dock & Bay on AmazonFull story →Andy Jefferies and Ben Muller pitched microfibre towels built to dry fast and shed sand, going after a category still dominated by heavy, slow-drying cotton that had barely changed in decades, in series 15, episode 4.
By most public signals, the business is not just surviving, it is thriving a decade on.
A confident ask for a mundane product
Jefferies and Muller wanted £75,000 for just 10% of the business, a valuation that signalled genuine ambition rather than a modest lifestyle brand pitch, and Deborah Meaden funded it in full.
Meaden's Den reputation rests on consumer brands with solid unit economics and repeat-purchase potential, both of which a well-designed towel with an obvious point of difference offered.
Surviving a category that got copied
Microfibre beach towels are far more commoditised now than when the pair first pitched, with cheap imitators flooding online marketplaces in the years since. Holding a decade-long position against that kind of competition says something real about product quality and customer loyalty.
Rather than sell through Amazon like many of the copycats, Dock & Bay sells direct through its own site across the UK and internationally, keeping full control of how the brand is presented.
What ten years of growth looks like
By 2025 the company was marking its tenth year in business with a team that had grown past 30 people, real scale-up from the two founders who first walked into the Den.
The range has widened well beyond the original beach towel into a broader travel and lifestyle line, while sustainability messaging around the microfibre material has kept the brand relevant to a newer generation of environmentally minded shoppers, and it has done all this while living through a pandemic that hit travel, its core occasion, directly.