Is Double Still in Business? (2026 Update)
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Look for Double on AmazonFull story →Gary MacDonough, Loren Gould and Ben Greenock pitched an app that let one duo of mates swipe against another duo entirely, sidestepping the one-on-one setup every other dating app used, entering series 13, episode 10.
The app no longer runs as its own independent product.
Landing the Moonpig founder
The trio wanted £75,000 for 15% of the business, a fairly standard early-stage tech valuation for the period, and Nick Jenkins agreed to fund it, leaning on what he had learned turning Moonpig from a garage-sized idea into a name every household recognised.
For a stretch after broadcast, that pairing, an operator who understood mass consumer apps and founders with a genuinely different angle on dating, looked like a promising match.
Why a standalone dating app is a hard business to keep running
A matching app is only as useful as the number of people using it in your area at any given moment, and building that density from scratch is slow and expensive for a small team without a much larger budget behind them.
According to public reporting, a Manchester-based white-label dating platform called M14 Industries bought Double about a year after broadcast, absorbing it into a wider operation rather than keeping the brand running on its own.
Where that leaves the original app
M14 itself later ran into well documented troubles of its own tied to a separate Den investment, which is where Double's original user base and branding ended up.
Search an app store today for the double-dating concept from series 13 and you will come up empty, since ownership and the underlying model both moved on from it years ago.