Is Dr Cap Still in Business? (2026 Update)
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Look for Dr Cap on AmazonFull story →Richard Lee and Daren Duraidi pitched a retail chain selling baseball caps, trading on its status as an authorised New Era stockist, wanting £150,000 for half the business, and Duncan Bannatyne agreed on camera to fund it.
That funding never materialised, and the company shut down in 2020.
A Credibility Shortcut In A Tight Margin Business
Selling caps and streetwear runs on brand relationships and foot traffic, figures that are difficult to prove convincingly inside a short television pitch, but carrying an official New Era licence gave this chain something a generic seller could not claim.
Bannatyne backed the £150,000 ask for the stake on offer during filming.
Money That Never Arrived
As happens with a fair share of pitches from this stretch of the archive, the arrangement stalled once the cameras left, whether from lawyers picking the numbers apart or a founder rethinking the terms. Whatever the reason, no cash ever reached the business.
Left to fund itself, the chain kept going for roughly another decade before the register lists it as closed in 2020.
Where Things Stand
Nothing in the public record points to a relaunch or a related company continuing the brand, and online cap and streetwear retail changed dramatically across the years between the broadcast and the closure.
Treat any current listing under a similar name with caution; the business behind this particular pitch has not existed for several years.