Is Equisafety Ltd Still in Business? (2026 Update)
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Look for Equisafety Ltd on AmazonFull story →Nicky Fletcher pitched high visibility clothing and safety gear for horse riders sharing roads with traffic.
The short answer is a confident yes, based on the evidence available more than a decade on.
The Deal On The Night
Fletcher wanted £100,000 for a 30 percent stake, and the record shows Piers Linney and Duncan Bannatyne backed the pitch together, funding the full amount asked for.
High visibility gear for riders serves a real safety function rather than being a discretionary purchase, since riding schools and everyday hackers on shared roads genuinely rely on it, and that steady, practical demand tends to outlast a single television appearance.
A Wider Range Today
By previous accounts, the company has broadened well past its original riding wear, now covering certified hats, body protectors and air vest technology, and has carried its core visibility concept into gear for cyclists, motorbike riders and dogs.
Alongside its consumer-facing website, the business also reportedly runs a separate trade channel supplying bulk orders to retailers and riding centres, giving it a second, steadier revenue source on top of direct sales to individual customers.