Is Fearneand Rosie Still in Business? (2026 Update)
Still after Fearneand Rosie?We have not confirmed a current listing, so this searches Amazon for you.
Look for Fearneand Rosie on AmazonFull story →Fearne and Rosie pitched reduced-sugar jams named after her two daughters, in series 18, with Yorkshire Dales founder Rachel Kettlewell after forty thousand pounds for thirty-five percent of the business, a deal Tej Lalvani agreed to.
Older accounts describe the brand selling through major supermarkets today, though the original on-air investor is reported not to have stayed involved.
An Emotional Pitch That Held Up
Working from her home kitchen, Kettlewell built the range around a straightforward health argument, sugar and shelf space both matter in a crowded jam category, and by most accounts got visibly emotional in the Den, a moment reporting describes as genuine rather than staged for drama.
Giving up thirty-five percent for forty thousand pounds is a fairly standard trade for a small food brand, reflecting the capital needed to move from home production into a genuine retail supply chain.
A Different Backer, Continued Growth
Notes on file describe the brand's jams, honey and spreads now stocked at Waitrose, Ocado and Morrisons, a stronger retail footing than most Den alumni ever reach, and separately, the investor who appeared on air did not remain part of the business, with someone else backing it further down the line.
The company reportedly kept growing regardless of that change in investors, which matters more for a food brand than which name sits on the cap table.