Is Football Billionaire Still in Business? (2026 Update)
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Look for Football Billionaire on AmazonFull story →A schoolboy founder still juggling GCSEs pitched a property-trading style board game built around buying and swapping football clubs, players and stadiums.
The ask was £50,000 for a fifth of the company, and Peter Jones backed the deal.
A crossover audience between two hobbies
The game aims at the overlap between football supporters and tabletop game buyers, a genuinely sizeable combined audience for a manufactured product with real production costs behind it. Landing investment while still at school became as much a part of the story as the deal itself.
Independent board game publishers are up against much bigger names with far larger marketing budgets, which makes any sustained shelf-life for a small, single-sport title worth noting.
The sales picture
Sources describe the game reaching several editions, including separate UK and continental European releases, and climbing to a spot inside the top twenty of Amazon UK's board game rankings at various points since launch.
Reaching multiple editions and separate territory releases is a stronger signal for a small board game than any single ranking, since each new print run has to be paid for up front.