Is Full Power Cacao Still in Business? (2026 Update)
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Look for Full Power Cacao on AmazonFull story →Liam Brown pitched a drink made from ceremonial-grade cacao imported from Venezuela, pitched as a coffee substitute powered by theobromine instead of caffeine.
He asked for £50,000 against a quarter of the company, and our records show a deal struck with Steven Bartlett, Peter Jones and Gary Neville together.
Three investors backing one drink
Offering a generous slice of equity for the money on the table often signals a founder chasing the right partners and exposure over holding onto ownership. Having three Dragons invest jointly, spanning retail scale, wellness reach and a very different kind of public profile, is a relatively unusual combination.
Food and drink is widely regarded as one of the harder Den categories to sustain, given thin margins and fierce competition for shelf space, which makes multiple backers a meaningful vote of confidence.
What later coverage claims
Sources describe the product continuing to sell through the brand's own site and through an Amazon UK listing, alongside a steady stream of customer feedback on independent review platforms.
Running its own site alongside an Amazon listing gives a small drinks brand two very different customers, one buying into the story and one buying on convenience.