Is Funky Moves Still in Business? (2026 Update)
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Look for Funky Moves on AmazonFull story →Ralf Klinnert pitched Funky Moves, light-and-sound training cones that turn a basic agility drill into a reaction game, wanting £120,000 for half the business, and landed a deal with Peter Jones and Theo Paphitis.
The company is still trading and has since gone international.
Turning A Drill Into A Game
Branded Funky Cones, the product cues a player through lights and sound to move between markers in sequence, built for physical education teachers and sports coaches rather than casual home fitness fans.
Paphitis and Jones together funded the £120,000 request, a hefty commitment by the standards of that particular run of episodes, giving Klinnert access to retail expertise on one side and broader scaling know-how on the other.
From The Classroom To The US Market
An independent study reportedly rated the system ahead of conventional teaching methods, handing the company something more persuasive than marketing copy when pitching to schools.
Within a handful of years, the brand had launched a dedicated storefront serving American customers, a strong signal that UK demand alone was no longer the ceiling.
Where Things Stand
The company remains a registered Scottish business, and its online shop continues selling the cones for both classroom and competitive training use.
Selling to institutions like schools and sports clubs rather than chasing a passing consumer trend has given this product a steadier, more repeatable customer base than most novelty items from the same era manage.