Is Grow Sow Simple Still in Business? (2026 Update)
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Look for Grow Sow Simple on AmazonFull story →A pair of brothers from North Shields brought a plastic free seed pod system into series 20, episode 3, letting home gardeners grow herbs and vegetables without the plastic trays that usually dominate the category.
The company still sells direct and through its own Amazon storefront, and later coverage points to a business chasing growth abroad rather than winding down.
The equity, and why Sara Davies fit
The founders had real sales behind them already and were after capital to scale manufacturing and reach rather than to prove the concept, asking for £80,000 in return for 20% of the company. Sara Davies backed it at those exact terms.
Green and lifestyle led products were a recurring theme in the deals Davies chose to back across her time in the Den, and the North Shields base gave her a regional connection too, since her own business roots sit in the North East.
Smoothing out a seasonal business
Home gardening demand swings hard with the calendar, spiking each spring and tailing off through winter, so a pod system built around herbs and vegetables needs either a wide product range or strong export and gift sales to fill the gaps.
The founders appear to have pursued both. Turnover was on track to reach £1 million, up sharply from roughly £315,000 at the time of the pitch, helped in large part by a substantial contract landed in America.
Buying it now
growsowsimple.com currently ships across the UK on the full pod range, and a dedicated Amazon UK storefront serves as a second route to purchase. Davies left the Den panel after series 22, but nothing in the record points to her having exited this stake specifically.
Landing a US contract on top of an existing UK business is the kind of growth that points away from a company settling into a static, seasonal niche.