Is Hanna Sillitoe Skincare Still in Business? (2026 Update)
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Look for Hannasillitoeskincareproducts on AmazonFull story →Hanna Sillitoe pitched a natural, vegan skincare line she developed after healing her own skin condition, in series 17.
Her business is still growing today, well past what it looked like on the night it aired.
A Pitch Every Dragon Wanted
Sillitoe asked for £50,000 for a fifth of the business, and reportedly drew offers from every dragon at the table, a rare response driven as much by her own story as by the product itself.
Peter Jones and Tej Lalvani backed the deal jointly. Lalvani's background running Vitabiotics brought real consumer health expertise, while Jones added scale and retail know-how.
300 Shops Almost Overnight
The range reportedly landed in 300 Holland and Barrett stores within days of the episode airing, an unusually fast and wide rollout even by this show's standards.
Momentum has not slowed since. A baby-focused line under the name Freddie's First reached shelves in spring 2024, and by November 2025 the company had earned B Corporation status, posting a 95.4 score on that assessment, a bar that has to be actively cleared and kept up, not just claimed once.
A Personal Brand Fuelling the Business
Sillitoe has kept building her own public profile alongside the product line, positioning herself as an expert in healing skin rather than just a face on a bottle, which has helped the brand branch into related areas like gut health content.
The range sells through Sillitoe's own site, hannasillitoe.com, and an active TikTok Shop, a business that has kept building momentum rather than fading once the broadcast ended.