Is Inventor Cat Still in Business? (2026 Update)
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Look for Inventor Cat on AmazonFull story →Victor Carpio pitched a device called the Dental Wand, which a cat bites down on to release toothpaste and disturb built-up plaque, leaning into feline chewing habits rather than fighting them.
He asked for £45,000 against 40%, and Deborah Meaden backed the deal, in an episode also remembered for the product snapping mid-demonstration.
A viral moment that did not define the outcome
Reporting describes the product accidentally breaking while a Dragon tried to demonstrate it on air, a clip that spread widely no matter what happened with the investment afterward. Attention like that draws eyeballs, but it takes a working product behind it to convert curiosity into sales.
The founder had originally launched the idea years before this appearance, giving the pitch a longer development history than the on-air moment alone suggested.
What came next
Sources describe the product picking up trade recognition, including a grooming product award and a retailer innovation prize, and say a major UK pet superstore chain now carries it.
Trade awards and a national pet chain matter more than viral attention for a product like this, since cat owners buy dental products on a vet or retailer recommendation rather than from a clip.