Is Iveson&Sage Still in Business? (2026 Update)
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Look for Iveson&Sage on AmazonFull story →Sarah Sleightholm and Beth Chilton walked into series 14, episode 3 with Hope & Ivy, a feminine, embroidered dress label built for weddings and parties, trading under the parent name Iveson&Sage.
The company's Companies House record marks it active, with the registrar showing filings current through September 2024 and a further submission expected by mid 2026.
Two Dragons, and a fast wholesale push
Word of mouth and social media had already given the pair some following before the show, and they asked for £78,000 for 25% of the company. Peter Jones and Deborah Meaden invested the full amount together on those terms.
Within roughly a year of broadcast, combined turnover across the two labels had reportedly reached around £1 million, with stock landing at ASOS, Lipsy and Next, a genuinely fast wholesale expansion helped along by Topshop reportedly reaching out the night the episode aired.
Why a second label mattered
Occasionwear is a brutal corner of fashion to last in, since most of the year's revenue arrives in one wedding heavy stretch and margins get squeezed further by trends that shift every few months and rivals who undercut on price.
Instead of leaning entirely on one trend cycle, the founders launched Alter alongside it, a more relaxed take on workwear that sells evenly across the calendar, splitting the group's fortunes between two quite different shoppers rather than one.
Two labels under a single company balance each other out: a quiet season for wedding dressing does not have to mean a quiet quarter for the whole group.
What the official record shows
Both labels continue to trade under the Iveson&Sage umbrella, and the filing history shows every set of accounts submitted on time, year after year, a small detail but not a trivial one for a company now past its tenth birthday.
Neither label has been repeatedly rebranded or relaunched either, which tends to describe a business that knows what it is rather than one still hunting for an identity.