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Is Love Keep Create Still in Business? (2026 Update)

Love Keep Create product

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Rachel Day and Merry Whitaker pitched turning baby clothes and treasured fabric into keepsakes, in series 14.

Their workshop is still open, still taking custom orders from families around the country.

Numbers That Spoke for Themselves

The pair asked for just 10 percent of the business for £50,000, a tight equity ask that only makes sense if a company already has real revenue behind it, and reportedly more than one dragon offered on those exact terms.

Deborah Meaden closed the deal. She has built a habit of backing consumer businesses with a genuine emotional hook, and turning loss and sentiment into something tangible that a family holds onto for good fits that instinct closely.

Beyond Baby Clothes

The range has since grown well past its original focus, now including memory bears made from a loved one's clothing after they have died, blankets stitched from school and military uniforms, pet blankets, wedding dresses, and newer pieces like a Heartfelt Message keepsake.

The company has also built partnerships with charities supporting bereaved families, a natural extension for a business built entirely around memory and loss.

Made to Order, Not Off a Shelf

Every piece comes from a customer's own fabric, so there is nothing to browse in the ordinary sense. Families send in clothing and usually get a finished keepsake back within six to eight weeks, more akin to a small custom-craft studio than a conventional retailer.

Orders go entirely through the company's own site, lovekeepcreate.co.uk, and the Devon workshop is still running, still turning old fabric into something a family can hold onto.

Note: Based on the public record; company situations can change, so treat this as a snapshot.

Published by Dragons Den Hub, March 2026.