Is Loves Cocoa Still in Business? (2026 Update)
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Look for Loves Cocoa on AmazonFull story →Love Cocoa pitched premium chocolate in series 16, with founder James Cadbury, who can trace his family tree back to the John Cadbury whose surname still sits on chocolate wrappers up and down the country, after seventy-five thousand pounds for twenty percent of the business.
A deal was agreed on air, and older accounts describe the brand thriving well beyond the studio.
A Surname That Does Some Of The Selling
Few food founders walking into the Den can claim that kind of lineage, and it gave the pitch an instant credibility that a newer, unknown brand simply cannot manufacture out of thin air.
It also came with a product the panel could taste for itself in the room, which tends to matter more in food pitches than almost any slide deck or growth projection.
Growth Since The Cameras Stopped
Notes on file describe the company continuing to expand its shelf space and export sales well past the original pitch, sold through its own site and a list of major stockists rather than through a general marketplace like Amazon.
A recognisable surname opens doors with buyers as well as viewers, which is a genuine advantage in a category where shelf space is fought over hard.