Is Masterpeace Still in Business? (2026 Update)
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Look for Masterpeace on AmazonFull story →Zena El Farra pitched mindful painting classes and kits meant to make meditation feel more approachable, in series 18.
Her studio is still open today, having come through a genuinely difficult stretch just before the deal that funded it.
Backing at a Hard Moment
El Farra asked for £50,000 for a quarter of the business, pitching at a time when the whole events and hospitality world had been hit hard by pandemic restrictions.
Deborah Meaden agreed to the full amount. By El Farra's own account, she had seriously considered shutting the studio down before this deal came through, and she has described it as a real confidence boost at a genuinely low point.
Adapting Beyond a Single Room
Since then, El Farra has upgraded her materials and pushed the business across three fronts at once, in-person sessions, kits customers can take home, and a device called IlluminArty designed to project a guided painting session onto a canvas anywhere.
A studio built entirely around people physically sitting down together to paint was among the worst-positioned business types for a pandemic, so building a take-home product line was less a growth strategy than survival, and it worked.
Growth on Top of Survival
El Farra has since floated opening a second location, somewhere else in London or in another big British city entirely, which points to genuine expansion rather than a business that merely stopped bleeding money.
The original site at Eccleston Yards in central London is still open today. Given how genuinely close this one came to shutting for good, this reads as a rescue story with real stakes rather than a routine still-trading update.