Is Mix Album Still in Business? (2026 Update)
Ian Chamings, a patent attorney by trade, pitched Mix Album in season 3, proposing a dance music download site built around software that could automatically beat match and mix tracks into a continuous, personalised album.
The answer is mixed, and worth spelling out rather than flattening into a simple yes or no. The specific site pitched on the show appears to have struggled from launch, but the underlying company is still on the register and now runs a different, currently active product.
What they pitched in the Den
Mix Album struck a deal of £150,000 for 40% of the business, backed jointly by Deborah Meaden and Theo Paphitis, split £75,000 each.
Chamings' technical pitch was genuinely clever: software that could automatically detect the beat, pitch and volume of dance tracks and blend them together seamlessly, letting a listener build a personalised, continuously mixed album rather than buying individual tracks.
Are they still trading?
MixAlbum.com launched in August 2007, but a contemporary industry blog post from that same period, titled plainly 'MixAlbum.com fails to start', reported serious performance problems with the site around launch, and we found no evidence the dance download product itself ever became an established consumer service.
Companies House lists the founders' company, Higher House Productions Limited, company number 05001955, as active, incorporated in December 2003. Rather than continuing with MixAlbum, the same company later launched FitMixPro, a subscription based mixed music service for fitness professionals, which was live and taking £12.99 a month subscriptions when we checked in July 2026.
So is the pitched product still around?
No, not in the form it was pitched. We could not find MixAlbum.com operating today as a dance download destination for general listeners, and the contemporary reporting on its rocky launch suggests it may never have properly got off the ground as pitched.
What has survived is the founder's underlying automated mixing technology and the registered company behind it, redirected into FitMixPro, a business serving a different, more specific market. If you are looking for the exact site described in the original pitch, treat it as gone; if you are curious what became of the idea, FitMixPro is the closest living descendant.