Is Muscle Ballers Ltd Still in Business? (2026 Update)
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Look for Muscle Ballers Ltd on AmazonFull story →Muscle Ballers pitched a dual-mounted foam roller for deep muscle pain relief, called the BackBaller, in series 18, with Cork-based founder Noel Marshall after one hundred thousand pounds for a quarter of the business, a deal Sara Davies agreed to.
Older accounts describe the product still selling with recent customer reviews.
A Fresh Design In A Familiar Category
Recovery tools are a familiar category on the show, but building this one around two mounting points rather than a plain cylinder, and aiming it at runners, cyclists and footballers specifically, gave Marshall's pitch a sharper point of difference than most entries in the space.
A hundred thousand pounds for a quarter of the business reflects the manufacturing and marketing spend needed to compete in a recovery-tools market that already has no shortage of established names.
Recent Reviews, Newer Products
Notes on file describe the BackBaller name still live and selling on its own site, with customers leaving reviews well into this year and fresh products joining the roller design first shown on the episode.
Customer feedback spread across several years rather than bunched around one launch date is a fairly reliable signal of continued trading.