Is Myo Master Still in Business? (2026 Update)
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Look for Myo Master on AmazonFull story →Joe Gray and Lottie White pitched a handheld device called the MyoPro, aimed at helping athletes and gym regulars ease sore muscles and speed up recovery.
They asked for £100,000 against a tenth of the business, and our records show a deal struck with Sara Davies and Gary Neville, reportedly with a repayment clause that would halve their equity within a year.
A crowded category, a confident valuation
The panel reportedly flagged the obvious concern up front: this is a saturated market with several established rivals already selling recovery devices. Holding a seven-figure valuation under that kind of questioning takes genuine conviction, and a repayment-linked structure signals confidence from both sides that the business would move quickly.
Neville's own background in top-level sport is a natural match for a recovery-focused brand, and whatever partnerships followed likely trace back to doors his network could open.
The growth since
Coverage describes tie-ups with major football and rugby organisations, extra private investment layered on top of the Den deal, and involvement from a well-known technology company.
Sports club partnerships are the credibility currency in recovery hardware, since a device used by a professional squad sells itself to the amateur market underneath it.