Is NINI Organics Still in Business? (2026 Update)
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Look for NINI Organics on AmazonFull story →Alexander Nicolaou and Nicole Stanton brought a botanical, organic skincare line into the Den, in series 21.
Their products are still available to buy, and the founders talk openly about wanting to reach far bigger shelves.
Proving A Point of Difference
The founders wanted £50,000 for a fifth of the company, entering a saturated organic skincare market where a nicer origin story alone rarely convinces anyone.
Peter Jones and Steven Bartlett split the full investment between them, giving Nicolaou and Stanton both a retail contact book and someone who knows how to build an audience online.
More Than One Product Now
The catalogue has grown since the show aired to include a botanical face mist, a hyaluronic serum, and a resurfacing mask, a small routine rather than a single flagship item.
Nicolaou has spoken publicly about wanting the brand inside Harrods, Liberty and Selfridges, eventually with its own dedicated counter, and about breaking into Space NK too.
Goals Are Not the Same as Facts
Worth saying plainly: those four retailers are famously hard to crack, and founders talking up big-name ambitions is standard in beauty, not evidence a deal is signed.
What settles the actual question is much simpler, the range is made, priced and sold right now through the brand's own site and a handful of independent beauty shops. Everything about Harrods or Space NK is a goal layered on top of that, not a replacement for it.