Is Nursem Still in Business? (2026 Update)
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Look for Nursem on AmazonFull story →Antonia Philp knew exactly how much constant hand washing and sanitiser wrecks skin, having lived it herself as a working nurse, and brought her fix into series 18, episode 1 with her husband Jonny.
The brand is still trading, and it has kept the promise it launched with.
A small stake that implied a big valuation
The Philps wanted £75,000 for just 5% of the company, and Tej Lalvani funded it in full. A stake that small for that price tag implied the panel already valued the business at well over a million pounds, a strong statement of confidence for a brand still early in its life.
Lalvani's own career running Vitabiotics gave him direct pharmacy and retail distribution experience, exactly what a hand cream aimed at healthcare workers would need to reach beyond a small following.
A give-back model built into every sale
For every product sold, the company donates a month's supply of hand cream to a working nurse or midwife, a commitment tied directly to the founder's own profession rather than a marketing campaign bolted on afterward.
Because the giving is baked into each transaction rather than funded from a separate budget line, it survives even when a company might otherwise be tempted to cut costs, since every sale automatically pays for the next donation.
Where you can buy it now
The range has grown to include multiple sizes of hand cream, gift sets and a wider skincare line for dry, sensitive skin, sold through the brand's own site and UK stockists including Boots, along with a current list of independent boutiques, pharmacies and department stores. There is no Amazon listing.
Keeping a full, up-to-date stockist page live years after a single television appearance points to demand that has held up, not just a brand coasting on the goodwill of its origin story.