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Is Original Jerky Still in Business? (2026 Update)

Original Jerky product

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Joe Walters pitched a flavoured beef jerky snack into one of the Den's most competitive categories, dried and packaged snack food.

The short answer is no, based on filings referenced in earlier reporting.

The Numbers

Walters wanted £37,500 for a 24 percent stake, and Peter Jones is recorded as the Dragon who backed the pitch.

Small jerky brands face thin margins once meat, drying and packaging costs are covered, and supermarket shelf space in this category tends to sit with a handful of already established names, a genuinely hard climb for a new entrant.

A Rename, Then Closure

By previous accounts, the business later traded under a new name, Texas Joe's, before UK company filings show it was dissolved by 2019.

Switching names is often a founder's attempt to reposition after a first launch does not land as hoped, rather than a sign of immediate trouble, but here it preceded a formal closure rather than a turnaround.

Note: Based on the public record; company situations can change, so treat this as a snapshot.

Published by Dragons Den Hub, March 2026.