Is Peggy Rain Ltd Still in Business? (2026 Update)
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Look for Peggy Rain Ltd on AmazonFull story →Colin O'Brien named his invention, a canopy that snaps itself shut over a washing line the moment a built-in sensor picks up the first drops of rain, after his own mother Margaret, and brought it to the Green and CleanTech category in series 21, episode 1.
Years on from that broadcast, the company is still selling.
Handing over nearly half the company
O'Brien had built and tested his own prototypes at home well before he ever reached the Den, and once there he asked for £80,000 against a hefty 45% of the business. Touker Suleyman took the deal exactly as offered.
Suleyman made his name on the panel around retail margins and getting things made cheaply enough to sell, and a rain sensing gadget lives or dies on precisely those two numbers, so the pairing was a logical one from the founder's side of the table.
Getting a gadget out of the garage and onto shelves
A washing line cover has to hold up outdoors in genuine weather, cost little enough to produce that postage does not eat the margin, and still function reliably enough that customers do not send it back. Those constraints have clearly been solved, since the range has since grown and the brand now positions its products confidently as gifts, leaning into occasions like Christmas rather than staying a purely practical purchase.
The company also frames the product around cutting water waste and the energy spent rewashing laundry that got caught in a downpour, a sustainability hook that reaches a broader shopper than the narrow original problem alone would.
What's still running today
peggyrain.com remains open for business, Amazon carries the range as a second channel, and the brand keeps posting on Instagram, Facebook and TikTok. A company with nothing left to sell does not usually keep two storefronts stocked and three social accounts active.
A portion of the coverage around this pitch comes from Irish media given where the founder is based, but the actual terms, series, episode number and equity split recorded here match the UK broadcast and the agreement struck with Suleyman on air.