Is Physicool Ltd Still in Business? (2026 Update)
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Look for Physicool Ltd on AmazonFull story →Kay Russell pitched Physicool Ltd, a bandage soaked in coolant that eases swelling through gentle evaporation instead of the sharp shock of an ice pack, wanting £100,000 for 30 percent of the company, and secured backing from Deborah Meaden.
The brand is still trading and selling directly to customers.
A Health Product Built On Repeat Demand
Sports injuries and post-surgical recovery are not a fad, they happen every week somewhere, giving this product a form of durable, repeat custom that a one-off novelty item rarely gets.
Meaden funded the entire £100,000 ask for the stake on the table, a fit given her track record of backing well-run consumer brands with real medical or practical substance behind them.
Built On Repeat Custom, Not A Passing Trend
Physios, sports clubs and everyday buyers keep coming back once a product proves it actually works, a durability edge most novelty pitches from this list simply lack.
The brand has also spread beyond its UK roots, with overseas distributors, including in the United States, supplying the cooling wrap system to clinics as well as individual customers.
Where To Buy It
An online shop sells the full range of wraps plus coolant recharge bottles, so buyers are not forced to replace the entire kit each time, and the brand keeps its distance from general marketplaces, favouring its own retail channel instead.
For a product first developed in 2007, remaining active and visibly marketed nearly twenty years later counts as a genuinely strong result in a niche health category.