Is Planthood Still in Business? (2026 Update)
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Look for Planthood on AmazonFull story →Hilary Kennedy and Will Moxham built their pitch around a simple idea: plant based eating should not require an hour standing at the stove, and brought their subscription meal kits into series 20, episode 8.
The company is still shipping boxes nationwide, and the numbers behind it look stronger than most food pitches from recent series manage.
No haggling over the terms
The founders wanted £75,000 for 7.5% of the business, valuing the company at £1 million, and Steven Bartlett funded it exactly as asked with no back-and-forth over the numbers, unusual in a Den where investors usually push for a bigger slice before signing.
Keeping most of the company for themselves this early matters more the faster a business grows, since every percentage point of equity becomes worth considerably more once revenue starts climbing.
Solving for retention, not just first orders
Subscription food businesses live or die on whether customers stick around past a free trial box, and the founders built their pitch around meals ready in roughly 15 minutes specifically to keep people cooking rather than lapsing.
The Dragon behind the cheque has repeatedly gravitated toward consumer, wellness and nutrition pitches during his time on the show, so a quick plant based dinner solution was squarely inside his usual lane.
The numbers behind the growth
Reported figures put annual revenue above £5 million just a few years after launch, with customer numbers climbing year over year by as much as 500% in some stretches, a pace most meal kit brands, plant based or otherwise, cannot hold onto past their debut year.
That trajectory stands out further given how much the wider plant based food market has cooled since its peak, with several well known meat alternative brands struggling in the same period, meals ship nationwide through the company's own website, with no Amazon listing.