Is Positive Birth Still in Business? (2026 Update)
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Look for Positive Birth on AmazonFull story →Siobhan Miller brought her hypnobirthing course and companion app to the Den looking for growth capital, not proof of concept, since the business was already running.
Public evidence suggests the company not only kept going, it expanded.
The Ask
Miller wanted £136,000 for 10 percent of the company, pricing the whole business at £1.36 million on the strength of a course library and a companion app called Freya built around breathing techniques for labour.
Touker Suleyman and Tej Lalvani split the full amount between them rather than negotiating the founder down, backing both the course content and the app in one go.
Why Two Dragons Went In Together
Suleyman's retail instincts and Lalvani's experience scaling a consumer health brand at Vitabiotics gave Miller two different kinds of expertise behind one deal, useful for a business that has to sell both trust and a subscription product to expectant parents.
Parenting and wellness products live or die on word of mouth from other parents and recommendations from midwives, so credibility mattered more here than in most consumer pitches.
What The Record Shows Now
Miller has written publicly about how the deal changed the business, and the Freya app has been reported among Apple's top paid apps in its category across several years, translated into six languages.
A founder still talking about the brand years on, plus an app that keeps ranking rather than vanishing from the store, points toward a business still operating rather than one that folded quietly.