Is Proper Maid Still in Business? (2026 Update)
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Look for Proper Maid on AmazonFull story →Allison Whitmarsh brought handmade cakes with a twist to a Christmas special of the show back in series 10.
More than ten years on, she is still running the business, now selling to cafes and caterers rather than just home kitchens.
Pitching to the Trade, Not the High Street
Whitmarsh asked for £50,000 for a quarter of the company, pitching herself as a manufacturer serving caterers and hospitality clients rather than a retail bakery competing for supermarket space.
Deborah Meaden agreed to the terms as offered. Meaden has long favoured unglamorous, well-run consumer businesses, and a manufacturer selling into the food service trade fit that pattern.
Two Factories at Its Peak
The years after the deal brought real expansion: supply contracts with Pret a Manger and with Ocado followed, and at one point the company ran two production sites employing dozens of staff, a serious jump from a single home kitchen.
Fresh cakes engineered for a guaranteed shelf life appeal to trade buyers who prize reliable delivery over flashy branding, a steadier lane to occupy than trying to out-compete supermarket own-label ranges directly.
Not Just a Seasonal Story
Christmas special episodes usually get remembered for the festive gimmick rather than the business behind it, but this one never depended on the holiday season specifically.
The business keeps an active website and social presence out of Yorkshire today, ordinary but reliable signs of a company still trading, and its continuing supply relationships suggest it has held its own in a genuinely tough food service market.