Is Rollersigns Still in Business? (2026 Update)
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Look for Rollersigns on AmazonFull story →Robert Lewis brought a retrofit advertising banner for retractable belt barriers into the Den, the kind of stanchion you queue behind at an airport or a cinema.
The short answer points toward a business that kept growing well past its television appearance.
The Ask And The Deal
Lewis was looking for £100,000 in return for the whole business, and the corrected record shows Peter Jones took the deal on air.
The product itself was easy to demonstrate on camera: a printed banner cassette that slots inside an existing belt barrier and pulls down like a blind, giving venues a way to sell advertising space they were not previously using.
What The Public Record Shows Now
Earlier reporting on the company describes UK and US facing operations running side by side, with the product turning up in airports, shopping centres and visitor attractions well beyond Britain.
A product that retrofits into barriers venues already own is a low friction sell, since the buyer is turning existing kit into advertising inventory rather than paying for new equipment.