Is Scentsof Time Still in Business? (2026 Update)
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Look for Scentsof Time on AmazonFull story →David Pybus pitched a perfume house built around recreating historical fragrances, using recipes tied to figures and eras spanning centuries of scent making.
The business did not make it past the following decade. It closed for good in 2012.
The Terms
Pybus asked for £80,000 for 40 percent of the business, and Peter Jones and Theo Paphitis split the backing between them to cover it, taking the equity on offer jointly.
A joint deal from two of the Den's most prolific investors at the time reflected genuine confidence in a pitch built almost entirely around the founder's own specialist historical knowledge.
A Story That Needed Constant Funding
A perfume brand built on niche historical storytelling has to keep spending on advertising just to stay visible in a market flooded with mainstream scents.
The founder later pointed to the double dip downturn of the early 2010s as the killer, paired with a marketing budget that simply was not there to keep the brand in front of buyers.
How It Closed
Online sales stopped in January 2012, and the company folded completely by that April, with unsold stock donated to charity instead of being liquidated for cash.
Nothing remains today, no site, no retailer, no listing anywhere, and the founder said as much publicly at the time rather than leaving the closure ambiguous.