Is Shnuggle Still in Business? (2026 Update)
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Look for Shnuggle on AmazonFull story →Adam and Sinead Murphy built baby bath and sleep products after needing a safer setup for their own daughter, born with Mosaic Down Syndrome.
The short answer is yes, and by the evidence available this looks like one of the stronger outcomes in the whole archive.
A Memorable Demonstration
The Murphys wanted £75,000 for a 25 percent stake, and Touker Suleyman is recorded as the investor who closed the deal, memorably testing the product's crib and cot system himself live in the studio.
That kind of hands-on demonstration did more to sell the design than any amount of explaining could have, and it is part of what made this particular episode stand out.
A Bigger Footprint Now
By previous accounts, the brand now runs active stores in both the UK and the US, with products sold across more than 25 countries, and it has kept updating its range rather than resting on the original launch items, including a newer eco-friendly version of its flagship bath.
Reaching that many markets while selling baby gear does not happen without real manufacturing and retail relationships behind it, which is a considerably bigger outcome than most Den pitches in this category ever reach.