Is Shocal Still in Business? (2026 Update)
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Look for Shocal on AmazonFull story →Max Thorley and Ashley Washington pitched an app connecting shoppers to nearby independent restaurants and shops, built around no joining fees and a lighter commission than the major delivery platforms charge.
They asked for £80,000 against 30%, and Touker Suleyman backed the full amount.
A different fee structure as the core pitch
Under the model described in the pitch, customers pay drivers directly for the drop-off, meaning participating shops carry no extra delivery cost, a structure aimed squarely at small independent businesses that find standard platform cuts hard to absorb.
Suleyman built his career on retail margins and manufacturing, which suits a platform whose whole pitch is about protecting, rather than squeezing, the businesses that use it.
What later reporting claims
Coverage describes the app continuing to launch in new UK towns after the broadcast, with local press in each new area framing it consistently around backing small businesses.
Town-by-town expansion is the slow way to build a delivery platform, since each new area needs its own drivers and its own independent shops signed up before a single order can be taken.