Is Shoot It Yourself Still in Business? (2026 Update)
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Look for Shoot It Yourself on AmazonFull story →Andrea McDowall and Rebecca Baldwin pitched a business hiring out self-filming kits for weddings, letting couples capture their own footage instead of booking a full professional crew.
The short answer is no. Company filings cited in earlier reporting show the registered business no longer exists.
What Was Agreed
The pair were looking for £60,000 for a 26 percent stake, and the record shows Hilary Devey backed the pitch at those terms.
According to prior reporting, the founders actually turned that investment down after filming and carried on building the business independently for several more years, a less common path than simply taking the money on camera.
Why The Company No Longer Exists
Public filings referenced in earlier coverage show the registered company was formally dissolved in September 2023, several years after the founders chose to go it alone.
Smartphone camera quality improving and budget videographers becoming easier to book directly likely narrowed the gap self-shoot kits were originally filling, a genuine headwind for this kind of niche hire business even without any single dramatic cause behind the closure.