Is Skinny Tan Still in Business? (2026 Update)
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Look for Skinny Tan on AmazonFull story →Kate Cotton and Louise Ferguson combined a naturally derived tanning lotion with a cellulite-targeting cream, taking the pairing into series 11, episode 1.
By most accounts, this is one of the bigger beauty wins the show has produced.
Giving up only a sliver of the company
The founders wanted just 10% of the business for £60,000, and Piers Linney and Kelly Hoppen jointly funded it in full. Hoppen's credibility in design and lifestyle branding suited a beauty product naturally, while Linney added a wider lens on scaling and investment.
Asking for so little equity at that valuation signalled real confidence in where the brand was headed, even at that early stage.
Claiming the top spot in three countries
The company describes itself as the number one tanning brand across the UK, Australia and South Korea, with product still moving through retailers such as Face The Future and Gorgeous Shop, and it has since found its way onto American travel-retail shelves and into department stores there too.
Bringing on specialist PR support along the way points to a business actively managing its public profile rather than one simply running on autopilot years after its television debut.
A rebrand, not a wind-down
The most recent reporting has the company moving toward a new identity as Skin and Tan, a repositioning rather than a retreat, since companies preparing to close rarely bother investing in a fresh brand identity.
Between claimed category leadership in three markets and active expansion into America, this looks like a brand that scaled considerably past the single product it first brought to the panel.