Is Snowbone Still in Business? (2026 Update)
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Look for Snowbone on AmazonFull story →The founder behind Snowbone pitched a handle that bolts onto a snowboard, letting riders do BMX-style tricks without foot bindings, wanting £75,000 for 33.3 percent of the business, and Rachel Elnaugh agreed to fund it.
The product is still on sale today.
A Trick Product For A Small Crowd
This is a genuinely inventive niche item, and it lives or dies on whether a panel can picture a market beyond a small circle of riders willing to try something unusual on the slopes.
Elnaugh backed the £75,000 ask for the sizeable 33.3 percent stake, and by the founder's own account was firm about protecting the design once it went public, a common worry in board-sports accessories, a space where a clever design gets copied the moment it is seen.
Twenty Years On The Same Idea
Rather than branch into a wider snow-sports brand, the business has stuck to its original concept, putting out small variations on the same core handle for nearly twenty years running. The current version, the Model T, is marketed as a collector's piece drawing on the early production runs.
Small, specialist action-sports markets can be surprisingly durable, since a rider who wants handle tricks has nowhere else to go for a substitute.
Buying One
The kit is sold through the company's own site, designed to fit adult boards through their factory-standard bindings, with no sign it is stocked anywhere else.
This series 1 invention is a genuine survivor, which is a striking thing to say about a product this old: barely changed, and still available.