Is Stocked Still in Business? (2026 Update)
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Look for Stocked on AmazonFull story →Charlie Gilpin and Sam Moss pitched meals frozen and portioned into blocks, aimed at people who batch cook and want to avoid the mess of freezing food loosely in bags at home.
They asked for £50,000 against a modest 6% slice, and Steven Bartlett backed the full amount.
Holding onto equity on a young brand
A 6% ask against £50,000 implies real confidence in the company's worth for a food brand this young, and holding that much ownership for a relatively small cash injection is itself a statement, one that appears to have paid off in the founders' favour.
Frozen food is generally seen as one of the tougher Den categories, since cold-chain logistics and slim margins make scaling expensive, so any reported retail win in this space is worth noting.
What later reporting claims
Coverage describes the company clearing a seven-figure annualised run rate within about two years of pitching, alongside strong review scores, and later winning shelf space in Ocado and Waitrose.
Ocado and Waitrose listings are a meaningful result in frozen food, where cold-chain logistics make every new retailer an operational commitment rather than just another sales channel.