Is Tags Snack Foods Ltd Still in Business? (2026 Update)
Still after Tags Snack Foods Ltd?We have not confirmed a current listing, so this searches Amazon for you.
Look for Tags Snack Foods Ltd on AmazonFull story →John Tague, a former managing director at an established crisp maker, pitched his own potato crisps business into the Den.
The short answer is yes, on the evidence available, just not through the supermarket route the original pitch described.
A Joint Offer That Unwound
Tague wanted £125,000 for a 30 percent stake, and the record shows Peter Jones and Deborah Meaden together agreed to back it on camera, before the arrangement broke down once due diligence began.
Tague's own industry background meant he understood the harsh realities of supermarket buyer negotiations for a small producer long before he ever pitched, which likely made abandoning that path less painful than a founder new to the industry might have found it.
A Different Channel
By previous accounts, losing the investment pushed the company away from chasing big retail contracts and toward hospitality and foodservice instead, with the crisps turning up in independent coffee chains and hotel groups rather than supermarket aisles.
That pivot has reportedly stuck, so for Tague, losing the Dragons' cheque did not close the business, just the original plan for selling it.