Is Tell Tails Still in Business? (2026 Update)
Still after Tell Tails?We have not confirmed a current listing, so this searches Amazon for you.
Look for Tell Tails on AmazonFull story →Hannah Gourlay designed soft, wearable tails in a whole menagerie of shapes, fox, wolf, dinosaur, cat, dragon, meant for festivals, fancy dress and ordinary days when someone just wants to wear a tail, pitching them in series 15, episode 7.
The company is still selling those tails today.
Winning over Deborah Meaden
Gourlay wanted £70,000 for a quarter of the business, and Deborah Meaden funded it in full. Meaden has consistently gravitated toward founders running a clean, well organised product operation, and a costume accessory with a defined manufacturing process fit that instinct closely.
The company's own account describes the pitch itself as nerve-racking, with the team treating the moment Meaden said yes as a genuine milestone rather than just another step.
A for-sale sign that never sold
Gourlay put the company on the market in 2019 with a price tag of £300,000, telling the press she wanted a new owner to push the brand into its next stage. Listing a business for sale, rather than shutting it, generally only makes sense when there is something genuinely worth buying underneath.
Whatever became of that sale attempt, the TellTails name has kept trading throughout, with the product range and retail footprint continuing to widen into novelty and gift shops alongside the brand's own online store.
Confirmed active on the record
The registrar's own record marks TellTails Limited active, its filings running up to February 2025 with a confirmation statement lodged in early 2026, and the tails still sell today through the brand's own website and an Etsy shop.
It is not clear from public records whether the 2019 sale process ever changed who owns the business, but either way the company kept trading tails right through to today, seasonal demand and all.