Is The Little Loop Still in Business? (2026 Update)
Charlotte Morley pitched The Little Loop in season 19, offering a monthly subscription service for swapping children's clothes, aimed at cutting down on the fast fashion waste that comes from kids constantly outgrowing their wardrobes.
Yes, still trading, and recently enough that this is one of the most current stories in the whole batch. The Little Loop closed a fresh funding round only a few months before our check.
What they pitched in the Den
The Little Loop asked for £75,000 in exchange for 25% of the business and struck a deal backed by both Deborah Meaden and Steven Bartlett, securing more than double what she had originally pitched for, reportedly a first for the show at that scale.
The model was a subscription swap service: rather than buying new clothes outright, parents could rent and rotate children's clothing on a monthly basis, positioned as a greener alternative to the disposable habits fast fashion encourages, particularly for fast growing kids' wardrobes.
Are they still trading?
Companies House lists Thelittleloop Limited, company number 12309519, as active, incorporated in November 2019, shortly before the pitch aired.
In April 2026, The Little Loop secured £750,000 in pre seed funding from The FSE Group's growth fund in the South East and FSE's Business Angel Network, reportedly to help power white label retailer take back schemes, a clear sign of continued investor confidence well after the original television deal. Customer reviews on Trustpilot were also active through March 2026, with the company responding to feedback.
Can you still use the service?
Yes, based on the funding announcement and active customer review activity we found, The Little Loop appears to be a currently operating business as of our July 2026 check.
For current subscription plans, pricing and coverage, the company's own site is the place to check, since a rental and swap model like this depends on live inventory that changes far more often than a standard retail catalogue.