Is Unique Ideas UK Still in Business? (2026 Update)
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Look for Unique Ideas UK on AmazonFull story →Bob Davies, from South Staffordshire, pitched the Cyclone GameCube, a climb-in game where players grab coloured balls before the timer runs out, as a corporate events and exhibitions hire business.
The short version is that the deal closed as asked, and the company appears to still be booking out its games for events.
Terms Of The Deal
Davies wanted £50,000 for a 20 percent stake, and the record shows Hilary Devey backed the pitch at those same terms, with no renegotiation on either side.
Devey's background running logistics and events-adjacent ventures made her a sensible match for a hire-based product aimed at corporate functions and exhibitions rather than retail shelves.
Present Day
Previous reporting describes the Cyclone name now covering a small range of games rather than the single original machine, with the company still designing, building and hiring out units for exhibitions and corporate events.
Hire businesses like this one live on repeat bookings from event agencies and exhibition organisers, which is why a small range of well maintained machines can keep a company going for years.